Monthly Archives: January 2016

Optimizing Essentials



As I learned this week in my digital marketing class SEO’s will help you, companies, and organizations position their website on the Internet to gain attention and ultimately clicks. A foundation for SEO strategy is to create a seamless user experience and to do this your SEO will need to communicate with the search engine, by displaying your intentions so search engines can recommend your website for a users relevant keyword search/queries.  A search engines optimizer is looking for content that is determined or judged by a theme that is being relevant to the users keyword.  Search engines typically assume that the more popular a site, page, or document, the value the information it contains must be high. This assumption has been proven to be successful in terms of user satisfaction with search results.

Referencing the text on the page, titles and descriptions that are given, and anchor texts.  SEO looks for performance of the website that has steady uploads and downloads while working properly with links from one page to the next. Having a high webpage authority indicates that your site has good enough content to link to, and having other authoritative sites using your website as a reference or site the information available contributes to a higher Page Rank. A friendly user experience allowing the site to look appealing, easy to navigate from the home page, appears and actually is safe for users, and has a low bounce rate.

When creating an SEO you shouldn’t forget to optimize for multi-channels because implementing a keyword strategy is not only important to implement on-site, but it should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimizing.  These multi-channel platforms include networking media sites like  facebook, twitter, linkedIn, Email, and also including offline media channels like Television and radio.  Being consistent with keyword phrases within these platforms will not only help your marketing buzz and branding efforts, but also train users and consumers to use specific phrases you’re optimizing for.  It is important that your target phrases are embedded regularly throughout the page in question.  Remember to include the phrases in the headline, high in the body copy and again at the bottom, as engines like Google like the standard thesis approach to page layout.

I discovered on the beginners guide to SEO that “Keyword research is one of the most important, valuable, and high return activities in the search marketing field.  Having the right keywords can make or break your website. By researching your market’s keyword demand, you can learn which terms and phrases to target with SEO.  You should always keep SEO in the forefront of your mind, and always follow the best practices.  A helpful link I found on the Internet when researching the basic fundamental topics to SEO was 8 essentials when optimizing your site because skipping the basics of SEO will only leave your site’s foundation a mess and prevent you from reaching your full potential of revenue opportunities.