How To Optimize

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Search engines impact the way consumers find and acquire certain goods or services on the Internet and marketers are tapping into it’s hidden potential.  The trend towards search engine usage and dependence has continued to grow. United States Internet users performed 75 searches per month, with an expected growth rate of 2%. All of these searcher cover a wide range of subject matter, allowing all types of marketers to enter the search engine world.  The focus for this blog is to persuade readers that creating a website that utilizes the SEO search engine that will benefit you and the company when connecting to consumers on the Internet.

With Search engine optimization bring in more the majority of website visitors (61% according to Forrester) and is considered a common resource to navigate websites because of its trusted reputation as often-used social media. SEO’s require no out-of-pocket cost to pay for as placement, but there is a cost to design a site to optimize it for a natural search but well worth it in the end.  While websites take longer to set up and implement, if monitored properly can have a positive long term effect.  To do this he company need to understand their target market, developing keywords to reach that market , and defining and developing their site around those keywords.  Its always a good idea to do market research and ask customers how they search for our product.

Monitoring social media conversations is another way to determine how to pick appropriate keywords to monitor both paid and SEO.  As a marketer you want to be where your consumers are and to participate in the conversation to engage and keep customers and by doing this you can expand their search profiles on social media accounts.  In 2010 a recent study by indicated that top performing companies were using social media to enhance their natural search engine efforts with websites facebook, twitter, and intagram.  On a final note, by incorporating a “like” button attached to your website allows  you link to develop a following to ensure a top rank hit on search engines.



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