Jugging a book by its cover is a common reaction from consumers because most are uninformed and a good marketer knows that. 33 % of consumers open an email based on title alone. I’ve searched for some insightful tips and tricks on how we as marketers can get consumers to click on emails. I found and article claiming “6 Email subject lines that really work” that’s how marketers get their foot in the front door, by hitting your first instinct with a phrase or keyword. According to an exact target study, 77% of customers prefer to receive permission-based marketing communications through email, which makes sense from personal perspective and several experiences. Myself, having a very high success rate in sales found that by asking customers for permission to send emails containing information about my product that were more likely to respond by email later. I noticed several opportunities opening up to the seller. Customers a more likely to view their email if requested by a seller and trust the company’s business. Marketers are finding out e-mailing methods that are relevant and engaging the consumer’s, while maintain a formal and respectful method of communication, this can be effective for marketing and closing the sale.
Tied into the statistic of having a personalized email consumers are 22.2% more likely to open the email. Marketers are starting to push emails to increase business relationships with consumers and with the optimistic outlook of every $1 dollar spent by marketers in email, $44.25 is the average return on email marketing investment. This blog supports how email marketing will be relevant in the 21st century business strategy. More positive news for marketers, is consumers are taking advantages of discounts in today’s economy. Studies suggest that 7 out of 10 consumers have use coupons or discounts in recent purchases.
I really like “Guitar Centers” email campaigns. They email me once a month offering coupons with discount incentive, which will save me a lot of money if I’m in the market for an expensive instrument purchases (rums, new guitar). I also receive a monthly reminder email for my pack of guitar strings as a part of their string club program, which offers their members a pack of strings every month for $20, really like it. I joined the company’s reward program when I bought my first book in store, they asked me for my email address, and according to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Companies that have the ability to manage, organize, and execute email campaigns can include a scheduling method for emails at a specific time and date. Creating triggered campaigns. After researching the internet for more information. I found a Salesforce.com page discussing the 25 email marketing statics. Interesting statics to this topic are “44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)” and “7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)”.